C O N S U L T I N G   S E R V I C E S

Due to the demands of day to day business, it's sometimes hard to see the big picture. It's also difficult to comprehensively prepare for the future with a complete product, market and competitive analysis. And yet this information is invaluable.

Burke Media Group offers consulting services through its partner ZING Communications, Inc., operated by Craig DiLouie. DiLouie has more than 15 years of experience in publishing and marketing.

Recognizing that associations represent well-defined, loyal markets, he began his publishing experience converting association newsletters and journals into successful magazines.

He then led Architectural Lighting Magazine to a leading market share position, driving its nearest competitor out of business while tripling sales and increasing profits by more than 400%.

Prior to starting his own firm, he served as publishing director for Miller Freeman/VNU's Design Group, including Architectural Lighting, Contract, Facilities Design & Management, Hospitality Design, Kitchen & Bath Business and other Internet and trade show properties. While at Miller Freeman, he launched several web sites and other innovative new products.

ZING Communications can provide comprehensive analysis of your publication, competition and market, then supply valuable insight into new opportunities and threats and how to meet them head-on. ZING also provides tactical plans that help publishers make the many disparate elements of publishing work together to support new products, marketing initiatives and sales goals.